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Our spiral logo represents the spiral of life and growth. According to Wikipedia, the “growth spiral” often appears in nature. It was also termed the “miraculous spiral” by Jacob Bernoulli because of its unique mathematical properties and the fact that although it increases in size, it’s shape remains unaltered in each successive curve. It is found everywhere in nature from the nautilus shell to Romanesco broccoli to the hurricane. It represents us because when we humans transform and grow, we are changed yet we remain the same. We have a progression of increase as we dig deep to arise, expand and emerge anew.